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Brands should made people feel positive about themselves. Nowhere is this truer than in the ‘Yes I can’ toolkit that Thinktastic has just produced on behalf of the Boys’ Brigade in partnership with Healthier Scotland and the Long-term Conditions Alliance Scotland.
The toolkit is a teaching pack designed to help young people with a long-term condition or who have friends and family with a long-term condition. It helps them to talk openly about their health and the health of others. Above all though, it shows how a condition can be turned from a barrier to a positive life force. ‘Yes I can’ really can mean ‘yes I will’ (win through). Just ask Steve Redgrave, Paula Radcliffe, Halle Berry and Prince – all of them have long-term conditions, and all of them have enjoyed stellar success by winning through.
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