A campaign to persuade people in three West Lothian communities to drink less is backed by local people and inspired by the words and ideas of locals of all ages. Thinktastic used workshops with primary and secondary schoolchildren, youth centre members, young mums, business people, parents and over 50s – the result a set of exciting events, posters, postcards and ideas forums to involve, lift the mood and encourage people to Do More and Drink Less. Thinktastic responded to the overwhelming local desire to use colour, fun and incentive as the key campaign drivers.
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